WE11DONE unveils its Fall Winter 2024 campaign for “Tilt, Swivel,” lensed by Marili Andre and styled
by Lotta Volkova. This collection, true to the brand’s legacy, is a spellbinding blend of art and
fashion, marrying old-school aesthetics with contemporary flair. Set within the cozy confines of a
suburban home, the campaign captures subjects in their everyday moments—lounging, distortedly
reclining on surfaces (tilt)—while their poised yet exaggerated stances create a striking juxtaposition
(swivel). This interplay emphasizes the collection’s modern edge against traditional surroundings.

Each piece in this collection, while seemingly conventional at first glance, unveils intricate design
details that beckon a closer look. The theme of contrast runs deep, artfully merging sophistication
with surprise. Imagine standing in a living room, donned in a zip-up field jacket paired with a leather
skirt and innovative heelturned-boot hybrids. The scene tells a story of eccentricity meeting elegant
everyday life.

This collection is for those who favour the sophistication of classic cuts but aren’t afraid to step
beyond the ordinary. The campaign ensure that each garment shines in its full glory, inviting
WE11DONE enthusiasts to explore a realm where dreams and reality collide.

Photographer : Marili Andre
Stylist : Lotta Volkova
Hair : Holli Smith
Make-up : Yadim Carranza
Casting : Ashley Brokaw
Production : Connect The Dots View less